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Networking success should be driven by great customer experience, not by a “bigger and faster” mindset.

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Until recently, networking professionals designed networking infrastructure with one truth in mind: "Bigger and faster is better." Most notably, they did not measure networking success by its ability to successfully meet business outcomes. This tech-first concept goes against fundamentally good business sense, where a company will develop a product or service for its specific market.

For example, auto manufacturers build different vehicles for different markets — each composed of a lot of the same parts, with those parts adapted for their purpose. Think about a passenger vehicle. It has a standard set of major components: engine, drivetrain, braking, suspension, body, and directional control. How a company engineers these components and relates them to other subsystems corresponds directly to the market it wants to capture. For sports car enthusiasts, engineers design a vehicle with a more rigid suspension for cornering and put in a larger powertrain to enable quick acceleration. A truck has a body with a flatbed to carry items and requires larger springs to handle heavier weights.

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